As an ethnobotanist, herbalist and sociologist, Nejma has worked in the non-profit and research sectors for many years. She is graduate of Kent University in Canterbury UK with an MSc in Ethnobotany and is a Master Herbalist. In 2019 Nejma founded Terra Ethics, a consulting social enterprise focusing on equity in practice and the rights of nature. Her work consists of deconstructing historical concepts which have led us to the very issues we are attempting to mitigate. Namely, climate change and inequity. Her focus is on supporting collaborative design through an ecosystem’s lens via facilitation of workshops and community driven education and engagement. Nejma has worked in many sectors as a mediator and facilitator towards ethical sustainability. Her thesis for her Masters in Herbology entitled, ‘Traditional Healing Methods in Morocco: A Preliminary Field Study on Childhood Gastroenteritis’, explored a herbal compound used in Moroccan traditional medicine for childhood gastrointestinal conditions. Her research explored the cultural conceptual frameworks surrounding this condition and the subsequent phytochemistry and methods of treatments. Her methods and findings have been used as teaching materials at the University of Kent in Canterbury. Her thesis for her MSc in Ethnobotany entitled ‘Perceptions on a changing practice: opinions on the changes and dynamics in traditional medicine in Marrakesh’, explored the driving forces in change and stability of traditional knowledge and practices in Western North Africa.
Although her academic focus and research has been on the valorization of traditional knowledge, she incorporates her findings in the work of ethical sustainability. Nejma has also worked in the business sectors supporting both environmental sustainability and economic growth. As the director of the largest nursery in North Africa (Casa Botanica), she focused on the creation of gardens with drought resistant species, researching and applying concepts of economic growth through sustainable practices.
Nejma also became the Co-Director of Voices for Biodiversity, an online North American E-magazine whose mission is to publish perspectives and experiences on biodiversity. She supported the growth and development of a strategy that supports people with knowledge on biodiversity, but lacking the skills and academic access to write, to publish their own story and experiences on the Voices for Biodiversity online platform. With her experience working in business as well as in the non-profit sector in North Africa and Western Canada, Nejma began to work as a consultant to grassroots organizations by supporting them to structure; draft protocols and find sustainable funding avenues that matched their mission and cultural foundation. In western Canada, she has worked with Indigenous communities as an advocate in social and environmental issues, and as the Co-Director of an Indigenously led advocacy grassroots organization. She offers her expertise as a mediator and facilitator to organizations, and diverse sectors towards solution based protocols based in equity in practice and value based education.
Her goal is to support the integration of multidisciplinary frameworks, including Indigenous and local knowledge systems, in both academia and policy. Through community engagement and the facilitation of various platforms and projects, her objective is to support cross sector collaborative innovation and action in addressing the sometimes-polarized perspectives of our diverse lived experiences. In pending global warming, complex resource management, social inequity and the need for economic sustainability, Nejma works to support collaboration with various sectors towards positive change in finding equitable and sustainable solutions. By conducting research in the fields of ethnobotany and sociology, she feels that environmental, economic and social parameters affect each other fundamentally. Her research explains that although each social sector, like climate zones, is separate and has its own set of rules and regulations, one sector will inevitably affect another symbiotically. As a result, she incorporates multidisciplinary collaboration as a foundation and often uses this framework in current research, projects and teaching philosophy with the objective of supporting a solution based broader understanding of the interrelationships between people, environment, and economy.
She is a mother and enjoys engaging in, and organizing community events that center on Ethnobotany and valorize Traditional Ecological Knowledge. She also works and volunteers as a herbalist in her community.
Ethnobotany, Traditional Ecological Knowledge preservation, Rights of Nature and Equity in practice education.
